The Material Girl Trend – Buying Your Way to Empowerment

The Material Girl TikTok meme embraces looking and acting rich, even if you’re not, as a way to feel good. The driver of this trend, Saucy Santana’s song Material Girl, embodies the idea of manifesting opulence to empower yourself –…

The Material Girl Trend - Buying Your Way to Empowerment

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The Material Girl TikTok meme embraces looking and acting rich, even if you’re not, as a way to feel good. The driver of this trend, Saucy Santana’s song Material Girl, embodies the idea of manifesting opulence to empower yourself — following from a longer history of materialistic gain as a form of liberation for women and people of color.

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